Demographics

Our database is the purest list of High Net-Worth Individuals (HNMI) anywhere in the world. We know how to consistently and effectively communicate with the ultra affluent crowd. This website caters to their individual needs via the most desired luxury real estate. Our rapidly growing database is the golden key most companies are looking for.

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Website Traffic

LuxuryHomeVideosOnline.com is the fastest growing luxury home site on the web. The most impressive aspect of our traffic is it’s affluency. Our site has the highest demographic profile on the web today.

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Traffic Categories

HNWI Database Demographic

* 6.8 Million millionaires (United States)
* 168 Billionaires (International)

Net-Worth

* Collective net-worth: $1.3 trillion U.S.D.
* Average net-worth: $7.9 million U.S.D.
* Highest net-worth: $38 billion U.S.D.
* Minimum net-worth: $2 million U.S.D.
* 32 percent have a net-worth over $10 million U.S.D.
* 68 percent have a net-worth between $2 million and $10 million U.S.D.

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TV Campaign Demographics

* 74% of viewers are between ages 25 – 54
* The median age: 44
* 23% of households generate over $100K/yr (AVG $300K)
* 75% of viewers are married
* 84% own a residence

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Print Campaign Demographics

* Average age: 41
* Average household income: $208,000
* 40% own 2 or more properties
* Average value of primary residence: $817,000
* 70% plan to buy or sell a luxury property

Of those:
* 55% plan to buy in the next 12 months
* 64% plan to sell in the next 12 months (some need to buy and sell)

What Influences Their Choice of Broker/Agents

* 47% Agents marketing services/reputation (identity)
* 45% Agents knowledge of the market
* 31% Used agent in previous transactions
* 9% Referral
* 7% Agent’s company affiliation